The BBPA beer barometer shows that beer sales in the first quarter of 2018 were down nearly 2% and that last year’s rise in duty was a factor. The growth and interest in the craft sector has seen a significant rise in the number of beers served in both bottles and cans. Nevertheless, the key choice will still be between cask and keg. Some countries… Continue reading Beer sales drop – So why cask?
When it comes to understanding the needs of your customers, it pays to know the relationship between quality and value. Your assumptions about pricing your beer may be wrong. One of the most respected beers in the West Midlands has for a number of years generated a massive cult following. It is not a uber… Continue reading Quality and Value
If a customer tells you that your beer has scored a 2, would you know what that means? Is is good or bad? A lot of switched on licensees have now worked out that it makes sense to know more about beer scores as understanding what customers think of their beer can be invaluable feedback.… Continue reading Have you been scored?